A Real Estate Company Website: What It Really Needs, and How to Choose One
A practical guide for real estate companies and offices in Saudi Arabia
Before a client or investor calls you, they will probably search for your company's name. If they find a clear website about you and your projects, the conversation starts with more trust. If they find nothing, they may move on to someone else without you ever knowing.
Many business owners start by asking about the design. A better first question is: what do you want the website to do?
Decide the website's role first
A company website: introduces your company, projects and services, and makes it easy to contact you. It suits most companies and offices that work alongside the property portals.
A listings platform: property listings, search and an automatic page for each property. It is a bigger software project and needs someone to keep the data up to date.
If your properties are already on the well-known portals, what you usually lack is a place of your own that explains who you are and why clients can trust you.
Pages a company website needs
- Home: who you are, what you offer, and which city you work in.
- About us: your experience and how you work.
- Projects: a page for each project, with real photos, location and clear specifications.
- Services: what the client gets from each service.
- Contact us: a short form, and a number that can be called with one tap on a phone.
- Articles: optional, and useful if you write regularly about your clients' questions.
What makes a website convincing
Mobile first. Open the site on your phone before you approve it.
Two carefully written languages. If your clients include residents or foreign investors, write each language for its reader instead of translating word for word.
Honest details. Use real photos of your projects. Before publishing any property ad, check the regulations of the Real Estate General Authority.
Showing up in search. Give each page its own title and description, and use your client's words: district, city and property type.
Seven questions before you choose who builds your website
- Can your team edit and publish pages themselves?
- Is the site ready in Arabic and English, and who writes the texts?
- Does each employee sign in with their own permissions?
- Can you publish articles and create forms without a developer?
- Where do visitor enquiries go, and who answers them?
- Can the site use your own domain and the analytics tools in your accounts?
- Who supports you after handover?
How we work with you at GenAI Web Studio
GenAI Web Studio is an Arabic and English website that presents your office and projects, with a dashboard where your team edits and publishes pages. You can add your team with permissions for each member, publish articles and news, and create forms whose replies you read in the dashboard. Enquiries from the "Contact us" page reach you by email.
The site does not include property listings, property search or an automatic page for each property; it works alongside the property portals, not in place of them.
Our team sets the system up, runs it with you and supports you step by step. We take a short brief about your business, then prepare a first design and texts for you to review and edit.
If you want to know whether this fits your company, contact us and tell us about your business.